MAKE INNOVATION YOUR BUSINESS
Atomic Transformation works with you to realize growth beyond your current businesses through pinpointed pragmatic methods where measurable results and outstanding customer valuable are the mission.
Deconstruction of challenges to Atomic particles, for pragmatic and to the point management
Breaking down complex business challenges into manageable components to identify effective methods and collaboration styles tailored to each specific challenge.
Placing the customer at core in strategy and exeuction, for relentless value creation
At the heart of Atomic Transformation is a steadfast commitment to the customer, ensuring that every strategy is aligned with delivering exceptional customer value.
End-2-End approach towards where to play, what to offer and how to win, for long term tangible results
An holistic approach towards; where to compete, what to offer, and how to win ealizes tangible end-to-end deliverables with consistency across all business functions.
Husqvarna had the desire to leverage its robotic capabilities in new markets. With an internal team of experts, we explored markets with the best fit for robotics, developed a GtM plan, developed VP's and launched new groundbreaking technology. This resulted in access to an untapped market and increased share-price of Husqvarna group. The new segments have become the main strategic focus area for Husqvarna Professional.
Read more about the approach.
Independer had the desire to explore new market segments with a keen interest in financial products freelancers. With a small team from Independer and another independent startup consultant, we lead a project to explore this customer group, their needs, develop pilot products, validate interest, and develop an MVP.
LEV Amsterdam was a video production agency that faced heavy competition when video production became more accessible through the higher quality of cheap video equipment and easy to use editing software. As the managing director I lead the company to transform into becoming a strategic advisor for B2B companies that wanted to achieve goals using new media and strong storytelling. This resulted in cross-sell and a stronger sales position.
Husqvarna is global market leader in garden robotics. Technology however is commoditizing and increased competition has put pressure in profit margins. Husqvarna needs to investigate new future growth engines through innovation beyond the core (in adjacent markets and categories). To investigate the readiness for radical innovation I have developed a framework consisting of 12 prerequisites for radical innovation. Using this framework I have assessed Husqvarna's situation and supplied recommendations.
Samsung was market leader in professional displays, but has ambitious growth targets. For this I created a plan to attack the SMB market, by creating propositions of professional TV's including easy to use signage software of external partners. I marketed this with vertical market specific content and sales and marketing activities, activated through specialized resellers.
Customer cases
Sustaining growth when disruption and commoditization is looming
Many firms face the need to innovate beyond their core and mature businesses for long-term survival, as competition and price pressure intensify and markets are disrupted by newcomers and niche players.
Transforming groundbreaking technology into superior customer value
R&D focused firms often face the challenge to translate their technology into real customer value, that established a differentiated position, recurring business and true customer delight.
Maximizing commercial returns and customer satisfaction of new propositions
Finding a route to the customer complemented with the right sales capabilities, services levels and business delivery is crucial for investment returns.
Pinpointing
opportunities
A systematic exploration of opportunities in markets and product categories beyond the core of the company, leveraging existing competences and infrastructure.
Shaping compelling value propositions
Shaping value proposities that will play a vital role in the work life of B2B customers, through detailed understanding of their needs and pains.
Bringing propositions to the market
Using customer centric go to market strategies and optimization of interactions during their customer journey and use of the offering.
The mission
At Atomic Transformation, my mission is to help businesses transcend their core and prepare for the next era of growth. By leveraging their internal strengths, key drivers, and capabilities — the very elements that fuel their pride — I guide them to harness these assets to propel forward. I enable organizations to tap into what makes them exceptional, transforming these qualities into a strategic advantage that reinvents their future and positions them for sustainable, transformative success.
