The existential challenges of technology driven B2B companies
Faster technology cycles and globalization change the competitive landscape for technology driven B2B companies. These companies need to transform their business faster and more effectively to secure future growth.
Sustaining growth when disruption and commoditization is looming
Many firms face the need to innovate beyond their core and mature businesses for long-term survival, as competition and price pressure intensify and markets are disrupted by newcomers and niche players. Connect to discuss.
We want to become the most innovative company in the industry, how do this?
It is important to shape the right strategic, structural and process prerequisites for innovation. The Atomic Transformation Innovation framework diagnoses and provides tangible recommendations for succesful innovation.
We want to grow faster than organically, what are our options?
Business growth comes in many shapes, either by building, partnering, or even acquiring the right company. Many factors can drive the decision to partake in M&A, like adding to the portfolio, gaining market access or acquiring certain capabilities.
We fear commoditization and disruption, how to move into new markets?
An innovation Innovation strategy that balances incremental, adjacent and transformational innovation is imperative for long term growth. When core markets commoditize or are being disrupted, other opportunities should be in development.
We have plenty of ideas, how do we move our strategy into execution?
Ideas for new propositions and markets come from many angles, resources to pursue them however are scarce, as is the time a business opportunity stays untapped. It is important to properly analyze different opportunities before to decide on how to pursue. Then a lean approach is important to make sure learnings are derived fast and efficiently.
Transforming groundbreaking technology into superior customer value
R&D focused firms often face the challenge to translate their technology into real customer value, that established a differentiated position, recurring business and true customer delight. Connect to discuss.
We have great technology, how to make this relevant for our customers?
Innovation often is derived from customer insights, but can also be driven by a technological vision. In either way, it is imperative to include the technology in a value proposition that adds actual value to the target group.
How do we find out what the right offering is in new target groups?
To differentiate from competition, and to delight customers for a long term relationship, it is imperative to throughly now your customers, their needs, their journey, and how you can play a relevant role.
We need to pivot, how do we make it count?
Pivoting is costly... It is important to make sure the next strategy, offering or GtM is the right one to pursue. For this it is important to throughly know your customer and to develop the right approch.
How do we expand our share of wallet within our target group?
One connected to a customer, it is not only important to retain its loyalty, but also to increase your sales through up-sell, cross-sell and deep-sell. How to create an extended portfolio for this customer is and important art.
Maximizing commercial returns and customer satisfaction of new propositions
Finding a route to the customer complemented with the right sales capabilities, services levels and business delivery is crucial for investment returns. Connect to discuss.
How do I make sure my new product reaches its commercial potential and impact?
Innovation is a heavy investment, and it is important that the new proposition reaches the market in such a way that it realizes commercial success. For this it is important to have the right go to market approach
How do I launch my new product with optimal impact?
You can only make a first impression ones. How to make sure you capture the attention of your targetgroup, and move into conversion at the right stages of the custoemr jourey.
How do I make sure my service delivery is efficient and convenient for customers?
Delivering a product or services includes many internal and external stakeholders. All are eager to play a positive role in the customer experience, but aligning these activities requires comprehensive service blueprinting and optimization.
Which sales channel should I activate for my targetgroup and proposition?
Purchasing propositions is an important par of the customer which can add great value to the experience of your customer.