End-2-End services bridging strategy with execution
Paper tigers are toothless when kept in their cage. Atomic Transformation breaks down strategies into particles that can and will be executed, while be iterated in the process. Strategies executed with precision, efficiency and impact, delivering measurable results.
Pinpointing opportunities
Great growth lies beyond the core, in untapped markets or new opportunities within existing markets. Exploring, mapping and analyzing these opportunitis is a great first step towards growth. Combined with scenarios on how to grow (organic versus in-organic) added with a readiness assessment build a solid foundation for actionable success.
Shaping compelling value propositions
Whether innovation is driven by technology or customer insights, it is important to shape a proposition to creates value and delights customers. A great value proposition extends beyond the technology, and addresses the core needs and drivers of your customer, based on solid understanding.
Bringing propositions to the market
Shaping a great experience also entails a great customer journey with memorable interactions. To realize commercial success with innovation, the go to market strategy should connect with customers, not only in a practical way, but also in a meaningful way. Not only for the customer, but also fo the firm, to guarantee optimized sales, all angles need to be covered, from interaction, spare parts and accessories availability, to an optimized product and service delivery creating great interactions.
Finding the collaboration style that works for you
Not all starting points are the same. Collaboration should come in the form and shape best for you and your ambition.
Interim
Interim positions fill in a (temporary gap) in you organization. In these positions you need an experienced leader with in depth knowledge of strategy, innovation and or marketing. Examples where Eric Tinga contributes are setting up a new marketing or innovation team, covering the absence for a B2B marketing manager or innovation manager while streamlining roles and responsibilities, building a high performing team, and optimizing team effectiveness in the process
Project
Project roles typically involve executing a specific project or set of tasks without being embedded in the company’s hierarchy, with a focus on completing particular deliverables. Typical projects where the Atomic Transformation knowledge makes large contributions are development of value propositions, leading GtM and launch of a new proposition, creating an M&A plan, strategic transformation project and service blueprinting and customer experience optimization.
Knowledge & inspiration
When the organization is keen to onboard new knowledge on B2B strategy, innovation and marketing, Eric Tinga can provide inspiration sessions, keynote speeches, and host workshops on topics like customer discovery, customer journey management. Target groups could be management teams of function specific teams in strategy, innovation and marketing.